FOR IMMEDIATE RELEASE
December 15, 2003
Unprecedented Number of Undergraduates Selected To Present Papers at National Conference
Twenty-four business students at California State University, Chico will travel to Atlantic City, New Jersey, at the end of March to present 12 papers at the 4th Annual Conference of the International Academy of E-Business.
The students worked in teams to research the 12 papers on e-commerce that they will present. A selection committee of professors blind-reviewed the papers. Nitish Singh, Department of Finance and Marketing, teaches the three sections of e-marketing in which the students researched and wrote the papers.
“Each student paper investigated a unique area and collected data, which, I believe, increased the chances of their acceptance,” said Singh.
Although many professors at CSU, Chico encourage their best students to submit research papers to professional conferences, it is rare for all papers submitted to be accepted and for such a large number of undergraduates from one university to be invited to present at a professional conference.
The student research included such topics as an investigation of the cultural factors that international marketers and Web designers must consider when designing their international Web sites, by Amber Melissa Poe and Claudia Madrigal; and research into the relationship between the interactivity of consumer Web sites and the purchasing intention of consumers who visit the sites, by Adam J. Miller, Justin Nassie, Jonathon Mizrahi and Keith Fickert.
The conference co-chair, Connie Nichols Kothari, wrote in a letter of acceptance to Singh that the program committee was impressed with the quality of the student proposals. “We are sure your students’ research efforts, even on an exploratory basis, will provide useful insights on e-business,” said Kothari.
The students will receive a discount on the registration fee of the conference and the opportunity for their papers to be considered for publication in the E-R.
Business Review, Volume lV, the proceedings of the conference. The papers will also be submitted to other scholarly publications.
Students have agreed to pay for their own trips to Atlantic City. Singh submitted and received a grant from the Academy for International Business for $4,000 to cover registration fees for the students. He is looking for sponsors to help students with some of the other costs.
“Presenting at an international academic conference will give these students great exposure and encourage them to pursue research projects in the future. It is a great accomplishment to put on their résumés,” said Singh.
Singh is an associate professor of marketing in the Department of Finance and Marketing. He joined the CSU, Chico faculty in August 2003. He received his Ph.D. from Saint Louis University in July 2003 in marketing and international business.
For more information, contact Singh at 530-898-6090.