New College of Business Dean Named

FOR IMMEDIATE RELEASE
May 7, 1999

Joe Wills
530-898-4143

New College of Business Dean Named

Heikki Rinne, chair of the consumer sciences and retailing department at Purdue University, has been named the new dean of California State University, Chico’s College of Business.

Rinne replaces management professor Marc Siegall, who has been interim dean since August 1998. Rinne will assume his new post at the start of the fall 1999 semester.

We are very fortunate to have someone of Dr. Rinne’s caliber coming to our university. He is an outstanding scholar and administrator,” said Provost Scott McNall. “I also want to thank Marc Siegall for the fine job he has done and for the leadership he has demonstrated and continues to demonstrate on a daily basis.”

Rinne has headed the 32-member consumer sciences and retailing department at Purdue since 1997. Prior to that, he was chair of the business management department at Brigham Young University, where he was a professor from 1984 to 1994.

From 1995 to 1997, Rinne was president and CEO of Halton Systems, a division of Halton Group, an international marketing and manufacturing company. From 1994 to 1995, he was senior vice president of marketing for FLP International, a marketing and manufacturing company for health products.

Rinne is the author of a popular book and many articles on retailing and marketing.

Rinne received his Ph.D. in marketing from Purdue in 1981. He earned a bachelor of science degree from Brigham Young in 1975 and an MBA from University of Oregon in 1976.

I see strong areas of growth for the college ahead, and a significant opportunity for the college to make an impact on business,” said Rinne. “The college has great potential to serve students and has been known for that. I’d like to contribute to that,” he said.

Rinne is a U.S. citizen and native of Finland. He and his wife, Vicki, have five children.

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